The document discusses moving cargo shipping processes from paper-based to electronic. It notes that Northwest Airlines has often adopted e-commerce solutions early. While full reinvention is not needed, processes evolve through incremental improvements like testing paperless customs submissions. Focusing on improving the top three electronic messages, which can make over 90% of shipments paperless, is recommended rather than waiting for a complete solution. Carriers are urged to join an initiative focused on improving these messages to accelerate progress towards reducing shipping paperwork.